As a marketing agency, you have a clear grasp of your client’s branding efforts and how to translate them into more sales. But are you doing enough for your own business?
Interestingly, it’s often marketing agencies who struggle the most with promoting their own services. Some find it hard to deliver quality output consistently while others devote too much time to their clients and put their own interests on the backburner.
If any of these situations sounds familiar, you can benefit from some outside perspective. Consider these budget-friendly tips to promote your services.
1. Work on Your Website
If you don’t have much experience in website SEO, you may be unaware of just how much goes into optimizing a website. Someone has to write the copy, draft a layout, and make sure it’s all attractive enough to make potential clients click.
Moreover, each header, sub-header, URL, title tag, etc, must include well-researched and location-targeted keywords. Content and descriptions, on the other hand, should answer FAQs and direct customers to various well-placed CTAs or calls to action.
Most modern websites also have blogs and various multimedia elements which can all improve search engine positioning.
These are all practices you’re no doubt familiar with. Still, it’s a lot to keep track of. Many agencies, for instance, forget how crucial it is to create multiple service pages, or implement similar optimization strategies across Google My Business listings.
But when you devote some attention to your website, there are several strategies you can leverage that are absolutely free to implement. So, there’s no harm in giving them a go.
2. Share Case Studies and Client Testimonials
As a marketing agency, you’ve helped countless clients earn high-quality leads and build loyal customer bases. These successes don’t just motivate the team to work harder, they’re social proof that you can leverage to get more clients.
The Content Marketing Institute says that 73% of the world’s most successful marketers have one thing in common—they share case studies. By highlighting these comprehensive overviews, you can show clients exactly how you approached previous jobs, the process you use, and your results. Moreover, case studies are an extremely cost-effective way to tell people about your major projects and unique services.
It’s also a good idea to keep an eye on testimonials while sharing positive reviews across various online platforms. This shows potential clients that you can be trusted while working similarly to word-of-mouth referral, one of the most effective marketing tools!
If you’re struggling to design all these creatives, especially if you’re working with a tight budget, several online tools can push you in the right direction. Check out this list of marketing agency templates for inspiration.
3. Invest in Paid Ads
If you have a modest marketing budget, you should strongly consider social media because marketing on these platforms is cost-effective and relatively easy to implement. We aren’t recommending it simply because creating profiles is free. This advice is based on the fact that paid advertising doesn’t entail large sums of money while being highly targeted. When executing a paid social media marketing campaign, you can pay less than $100 and still enjoy excellent results.
A platform like Facebook, for example, is particularly effective at targeting millennial professionals, while Instagram and TikTok cater to young adults and brands.
A significant percentage of your potential clients could also come from LinkedIn, where ads offer a solid credibility boost. The platform’s own survey says 92% of users find LinkedIn ads to be more professional than those on other platforms.
The platform allows you to promote carousels, conversations, events, and more. Look at a few LinkedIn social media formats the next time you’re planning a paid campaign.
Researching various categories of social media users and learning how to leverage platform-specific behaviors can go a long way in lowering the costs of your paid ads.
For instance, you can use online tools to find out which social media networks your potential clients use, what time they’re likely to be online, and what kind of content they prefer. These steps will help you craft ads that are more likely to generate conversions.
4. Share Your Expertise
As a marketing expert, you have a wide range of skills that business owners are looking for. Fortunately for you, it costs almost nothing to create extremely valuable content for potential clients while growing your credibility.
You could share your experiences in a blog, a podcast, or even a marketing conference. The format doesn’t matter—what’s most crucial is that you build your brand into one that’s recognized for offering actionable insights and tips.
Similarly, your employees should be encouraged to share their expertise and diverse skills. Empower them with the tools to write a few blogs, share better content on social media, and earn your agency some goodwill.
At the end of the day, implementing these low-cost promotional tactics is doubly crucial for marketing agencies. Effective promotions don’t just help attract more clients, they can be pivotal experiments that allow agencies to learn how they can refine their services.
At the same time, we understand that not every agency has the time or resources to pour into hiring a dedicated team for self-promotion. In this case, they can leverage certain online tools to streamline the process.
PosterMyWall, for instance, is an excellent resource for anyone looking for graphic design assistance. In its massive library, you’ll find over a million social media-ready templates, flyers, posters, and more that will help you paint a more compelling picture of your services.
