Video is more than ever one of the most powerful marketing levers in 2019. Find out why you should create videos for your e-commerce site and how to use them to boost your sales.
Increase your sales with Video Marketing
Video is more than ever one of the most powerful marketing levers in 2019. Find out why you should create videos for your e-commerce site and how to use them to boost your sales.
When it comes to buying online, consumers want to see what they are going to buy. They are more likely to buy your products or services if you show them what they look like, how they work and what other consumers think about them.
You can have the most perfect product pages, with high resolution product images, exciting descriptions, lots of customer reviews, nothing will sell you more than an engaging video.
According to a recent projection study, by 2020 videos will represent 80% of global internet traffic. Even if the video is scary because of the investments it can involve, you must use this formidable marketing tool. Here’s why.
Why use video marketing for your e-commerce site?
It’s not new in 2019, but video is the number 1 medium on the internet. 78% of Internet users watch videos online every week and 55% daily.
Video even impacts your website, e-commerce or not. Indeed, a user spends 88% more time on a site that contains a video. The same goes for your marketing emails: the click-through rate increases by 96% on emails with a video. Better still, video on a landing page could increase the chances of appearing on the first page of search engine results by 53%.
And in the e-commerce sector? The presence of video on a product sheet can increase purchases by 144%! Behind these numbers is the ideal medium for telling a story, humanizing your business, and making all of your online activity more real to consumers.
With video marketing for your e-commerce you can:
What type of video to use for your e-commerce marketing?
To get started, you need to determine your goals and what kind of content you could use for your videos. Here are some examples of video content to use for your business and products. Pick the ones that best match your products and get started!
Promotional video
Promotional video or marketing video is the foundation of your entire video strategy. It should allow you in a few tens of seconds to present your company, your product or an event (promotion, sales, private sales, etc.) in a clear and concise manner. Get your message across and assert your brand image.
Video tutorial
This is another classic of video marketing , the video tutorial allows you to simply explain how to use your product and show prospects what it can bring them. The video tutorial also allows you to present uses of your product to users who may not have been aware of their existence.
Video installation manual
It looks like the tutorial but this video format is much more basic. It replaces or accompanies the paper installation / set-up manuals, as video is often much clearer and less ambiguous than text and images.
