When it comes to your business, social media can be a huge asset to you. Sadly, many companies have no idea where to even start when it comes to these social pages. If you want to increase your client base and have more traffic, take a look at these social media marketing mishaps to avoid.
Do you have a social media marketing plan? If not, you may be in the same boat as some of the other business owners. Many individuals will start to post random things without having any clear intentions on what they should be doing. We can not reiterate how important it is to have a marketing plan, so your material is presented in a clear and concise manner. Make it part of your plan to only post content that is high-quality and has value to it. You may even consider asking yourself if you were the customer, would you find interest or value in the information posted? If not, let it go and come up with new content.
If you do not have a plan, it may appear that you don’t really care about your business. Map out a social media marketing plan and stick with it.
Moving on to promotional posts, know that they are needed. But your entire social media page should not be filled with promotions. There needs to be a balance between all posts. If you have too many promotional posts, you may look spammy. Yes, you do not want to obtain customers, but not in this manner. It is far more important to have an equal mix of posts so you can create a sense of trust with existing and future clients.
Another mishap to stay away from with social media marketing is posting every hour. Yes, you want to have a schedule for posting. Just make sure you are posting on a continual basis. It does not have to be every hour, on the hour. You are not a machine, and posting this much will only be viewed as spam by your customers.
We will say it is important for you to be consistent with your social media marketing. This means not only posting in a consistent manner but also keeping the colors of your website the same as your brand. You may also wish to use your brand’s website header as your profile picture on your Facebook page or any other social media page you have.
And speaking of other social media pages, know that it is OK not to have a social media page with every social media out there. Starting off with one or two is great, then adding another when you can be certain you have enough time to work on all three is great. There are many social media pages to pick from, so you can pick which ones you believe your brand will have the best effect. Some have great luck with Facebook and Instagram, while others swear by Twitter and LinkedIn. There is no right choice here as long as it works for your business.
As you can see, it is very important to have social media marketing as part of your SEO strategy. This holds especially true if you are new to having your own website. If you are looking for professional services, call Affordable SEO Company Tampa in Tampa, FL. They can help you withyour social media marketing and SEO needs.