Tiktok has been in the news for many reasons. However, Tiktok has again been in the news today in the world for its new feature, called Series.
Some TikTok users may soon have to pay a premium to access content from their favorite creators. On Tuesday, TikTok revealed that it would be introducing a feature called “Series,” which permits certain creators to put their exclusive content behind a paywall.
In a recent post that TikTok published, the company announced that the “Series” feature will enable select creators to share their premium content and strengthen their bond with the platform’s community through their unique stories, talents, and creativity. Initially, only a limited number of creators will have access to this feature, with more creators able to apply for it in the upcoming months.
According to the TikTok blog post, creators who have access to the Series feature will have control over the price of their content, and users who want to access the content can do so through direct in-video links or the creator’s profile. Series creators can have up to 80 videos, with each video lasting no more than 20 minutes, allowing them to showcase longer-form content than is currently available on TikTok.
TikTok’s popularity says it all
TikTok’s algorithm plays a significant role in its popularity. The app’s algorithm suggests content to users based on their past interactions with the app, which means that users are constantly presented with new and interesting content that is tailored to their interests.
Additionally, TikTok has been successful in cultivating a sense of community among its users. Hashtags and challenges encourage users to participate in trends and engage with one another, fostering a sense of belonging and social connection.
While TikTok’s “Series” feature allows creators to put their premium content behind a paywall, they are still required to follow TikTok’s community guidelines for their videos, according to the platform.
Previous changes that Tiktok has made
In February, the platform launched its Creativity Program Beta in the United States, allowing users over 18 to earn more money. Creators can join the Creativity Program through the TikTok Creator Fund. It is a $1 billion fund that pays eligible creators based on their share of the platform’s total views. The Creator Fund was first announced in 2020.
Creators were not convinced by the TikTok Creator Fund last year due to its limited funding. A few of them had previously proposed that TikTok should adopt a model similar to YouTube, where they could generate revenue from video advertisements.
Several other social media platforms have experimented with paywall content as a means for creators to generate income. In January 2022, Instagram revealed that it was testing subscriber features for stories, live videos, and badges. Because of the Creator Fund’s limited resources, creators expressed their dissatisfaction with it at the beginning of last year. Before, several producers called for TikTok to move to a YouTube-style business model where they could make money from video commercials.
Some social media platforms have experimented with paywall content as a means of generating revenue for authors. Instagram revealed that it was exploring subscriber features for stories, lives, and badges in January 2022.
With this news today in the world, Tiktok is hoping that creators will come up and become a part of their community to offer their audience a pool of talent and earn income too.