Setting up a business or launching a startup is a real challenge. It should be noted that 90% of them fail during their first three years of existence because of a poor establishment of fundamental pillars that nourish growth.
Even if your product or service is revolutionary, there are many parameters to take into account to maximize your chances of success: adapt the product or service to the market in real time, monitor the competition, define a viable marketing model, meet expectations customers, attract investors, gain visibility, give credibility to the offer …
For its clients in the Building sector, the Vertical Inbound agency conducted the survey and shares its results with you. We have identified three essential marketing pillars to overcome them
1 – Offer a product that adapts to demand and the market
You have an idea for an innovative product that will undoubtedly revolutionize your industry. However, make sure that it meets the needs and issues of potential customers. We can assure you that some of our customers did not have the slightest idea at the beginning of how to sell their product and even precisely what to offer. The value proposition had to be revised and adapted to the typical buyer persona to match their modes of interaction.
You must therefore find the best match between your product and the market that would be ready to welcome it.
2. Target market expectations and your future customers
You can’t just conceptualize your product, wrap it in beautiful packaging and market it like that. Even if your desire to revolutionize uses is preponderant, it will not necessarily meet the expected success.
To ensure the approval and adoption of your product by a given market, and to define the added value that the company will bring to prospects, it is necessary to segment this same target market into several personas.
A buyer persona , or buyer profile, is a fictitious character who represents a target group, and makes it possible to distinguish different types of potential customers, through the needs and problems they encounter.
These marketing segmentations are developed according to many criteria such as age, income level, place of residence, place of work, purchasing habits, centers of interest, personal preferences, issues. municipalities, etc. Developing and updating these personas provides you with a solid foundation that allows you to communicate well with prospects and very quickly adjust your offer to market expectations
